Our media planning and buying service gets your brand’s message directly to Black audiences. We work with buyers on print, digital, cinematic*, influencer and audio advertising placements.
We differ from mainstream ad agencies because:
- We have long standing relationships with some of the biggest Black media publications in the country, often affording us access that other agencies simply don’t have.
- Our campaigns are more likely to reach an audience where at least 60% are of African, Caribbean, Black British or mixed heritage.
- We keep up-to-date with media publishers that are engaged by the Black communities.
- We build an overview of flagship events led by Black publishers, helping you plan campaigns with multiple touchpoints including activations.
- We have worked in this space for over15 years, giving us the cultural capital to help you place advertising in the appropriate locations.
*Cinema is seasonal
** Statistic taken from The Black Pound Report
Working with us allows you to:
- Create more inclusive campaigns
- Maximise your advertising spend
- Access the £1.1billion pounds spent by Black people annually**, increasing your profit margin.
Brands can no longer afford to leave money on the table
Contact us now to discuss your next campaign